|
Spring 2008
THE ART OF PUBLICITY
Sat./Sun. (10am-4pm)
April 26 - 27
Suzanne Carmichael
#MA2608
Brookfield Campus
Publicity (free publicity)
is one of the best ways to market your work. The basics are
easy to learn. This two-day workshop will help you toot your
own horn and introduce you to all the publicity tools you
need to spread the word about your art. The group will explore
how to write and when to use press releases, press kits and
portfolios. Suzanne will also discuss other publicity options
and the components of a successful publicity plan. There will
be fun mini-writing exercises, lots of friendly feedback plus
numerous tip-sheets and examples. Participants will be asked
to submit an image of their artwork prior to the workshop,
so the course can be designed around everyone's specific interests.
$240 for members / $265
for non-members
Plus a Materials Fee of $15
LICENSING 101
Thurs. (1-4pm) May 8
Karen Rossi
#MA2808
Arts Licensing- what is it?
This "short shop" half day class will help students
explore how their artwork could be applied to various products
in the gift, craft or home industries, and what benefits and
pitfalls might be encountered. Well experienced in the licensing
of her own artwork, Karen Rossi will give advice based on
her many years of product licensing. Participant’s individual
questions, concerns, and legal issues will all be addressed.
In addition, Karen will discuss copyrights, trademarks, tips
on how to get started, agent vs. no agent issues, plus perspectives
on building a brand and doing trade shows. For more information
visit her link at: http://www.karenrossi.com/faqs-licensing.htm.
$50 for members / $75
for non-members
SELLING YOUR ART ONLINE
Wed. (6-9pm) June 11
Heather Laskowski
#MA2708
Learn valuable secrets for selling your
artwork online. Considered selling on Ebay or Etsy? Not sure
about what it takes to list an item for sale? Want to better
understand PayPal, and understand how you’ll get your
money as the seller? This three-hour workshop will give you
the quick and easy information you need to immediately begin
selling your work on the Internet. The instructor will walk
students through the basics of how to acquire a domain name,
choosing which online selling site is best for your business,
tips for making your listing more enticing, understanding
payment options, and shipping do's and don'ts.
$50 for members / $75 for non-members
|
